vp19 (vp19) wrote in carole_and_co,

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Heralding, en espanol

Carole Lombard's films, such as "White Woman," were among the many movies that used heralds -- small two-sided printouts -- to promote the releases. They were used in other languages, too, as the following three Spanish-language heralds, all from films released in 1934 (two years before Spain's Civil War), make evident.

(The seller, from Barcelona, shows only one side, emphasizing the artwork. We presume the other side is in Spanish.)

First, arguably Lombard's most pivotal movie, "Twentieth Century":

It measures 3.5" x 5.3" on card stock similar to a postcard. It's said to be in very fine condition, though the print on the rear slightly permeates the front.

The herald is offered for $259.99. You can bid or learn more at https://www.ebay.com/itm/PTEB-013-20TH-CENTURY-CAROLE-LOMBARD-JOHN-BARRYMORE-SPANISH-HERALD-MINI-POSTER/153212708258?hash=item23ac3065a2.

Next, Lombard's lone excursion to MGM and the generally disappointing "The Gay Bride":

But there's little disappointing about this 5.5" x 3.5" herald. It's in very fine to near mint condition, although it's slightly yellowed. This one's slightly cheaper, going for $236.99. Check it out at https://www.ebay.com/itm/PTEB-009-THE-GAY-BRIDE-CAROLE-LOMBARD-MGM-SPANISH-HERALD-MINI-POSTER-A/153212708257?hash=item23ac3065a1:g:wgYAAOSwc1Zbr-rU:rk:11:pf:0.

Finally, her last movie for 1934, as well as her final film for Columbia, "Lady By Choice":

Unlike the other two, it has no print on the back, though it measures 3.5" x 5.3". Its condition is fine to very fine.

It's the cheapest of the three, going for $144.99. Interested? Learn more at https://www.ebay.com/itm/PTEB-013-LADY-BY-CHOICE-CAROLE-LOMBARD-MAY-ROBSON-SPANISH-HERALD-MINI-POSTER/401614519639?hash=item5d82173d57:g:-soAAOSwpblbr-oe:rk:9:pf:0.

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