vp19 (vp19) wrote in carole_and_co,

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'Screenland,' December 1937: Take a 'Sacred' trip

Earlier this week, we alerted you to a Blu-ray reissue of Carole Lombard's only three-strip Technicolor feature, the 1937 comedy "Nothing Sacred" (https://carole-and-co.livejournal.com/938111.html). Now we've uncovered a fanmag piece from about the time of its release.

It's from the December 1937 Screenland, with Warners' up-and-coming Olivia de Havilland on the cover:

Perhaps more than any other fanmag of the era, Screenland was enthusiastic about Lombard (perhaps because its editor, Delight Evans, also hailed from Fort Wayne, Ind.). So when "Nothing Sacred" went into release, she pulled out all the stops, with this extended story on the film:

Maybe we should refer to this as a story of the story, as it's a fictionalization by Elizabeth Petersen. Lombard's name only appears in the headline, photo credits and a list of lead roles. Nevertheless, it explained what audiences seeing the film should expect.

Selznick International added a genuine ad in this issue:

Also in the 80-page December '37 Screenlandare articles on Deanna Durbin, Robert Taylor, Anita Louise and Ray Milland (focusing on his skill as a photographer).

The magazine is available via eBay, although alas, there's an address sticker above Olivia's forehead:

The magazine is listed in "very good+" condition.

Four bids, topping at $9.49, have been made as of this writing. The auction's set to close at 9:58 p.m. (Eastern) Wednesday. If you'd like to bid or just want to learn mre, go to https://www.ebay.com/itm/SCREENLAND-12-37-VG-Carole-Lombard-Deanna-Durbin-Buster-Crabbe-Ray-Milland/352465598064?hash=item5210963670:g:6SQAAOSwSYpbov68.

And Evans featured her fellow Fort Wayne native on the cover the following month:


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