"Sinners In The Sun," released in the summer of 1932, is from a time in Carole Lombard's career where you'd like to zap yourself back in time to the Paramount lot, grab a studio executive by his collar and say, "Don't you realize what you've got here?" (Trouble was, at this time Carole herself probably didn't know.)
If the film is remembered at all today, it's probably for being Cary Grant's second movie, following "This Is The Night." (He played supporting roles in both.) Chester Morris was the male lead, two years before he again would be a Lombard leading man, this time in the MGM mob comedy "The Gay Bride."
"Sinners In The Sun" may have been a Paramount film, but that didn't preclude them from being shown at theaters owned, or named, for other studios. For example, this pic shows "Sinners" on the marquee at the Warner Bros. theater in West Chester, Pa., a distant suburb of Philadelphia:
Want a close-up of the posters at street level? OK:
This is from a glass plate negative measuring 10 1/4" x 8 1/4". According to the seller, it has "some wear with age."
This rarity is up for auction at eBay, with bids opening at $9. The auction is slated to end at 6:25 p.m. (Eastern) next Friday. Not sure how many of you collect this sort of stuff, but if you're interested, visit https://www.ebay.com/itm/1932-photo-GLASS-Negative-Warner-Bros-MOVIE-Theatre-Carole-LOMBARD-West-CHESTER/323241041214?hash=item4b42aadd3e:g:6hwAAOSwmdVa7Nz0.
As for the theater (which seated 1,626 and is shown above on its opening night, Nov. 14, 1930), its first feature was the Winnie Lightner Warners vehicle "The Life Of The Party" (no relation to the upcoming Melissa McCarthy movie of the same name). It closed as a movie house in the 1970s, was renovated, housed live entertainment and was named to the National Register of Historic Places in 1979.
A happy ending? Not quite. In June 1986, the borough council voted to demolish the theater despite an outcry from preservationists, and later that year the auditorium was torn down, followed by the marquee.