No, not "framed" as in jailed, which her Helen Bartlett character (shown with Fred MacMurray, playing her husband, Kenneth Bartlett) was in the 1937 Paramount comedy "True Confession." Rather, we're referring to this kind of framed -- and even then it's not real:
What do we mean by "not real"? Well, this portrait of her looks to have a frame, but it really doesn't. Rather, it's a 9" x 12" sepia-toned photo of her. The back side notes that Carole was currently starring in the Paramount film "Now And Forever" (with Gary Cooper and Shirley Temple):
According to the seller, the Lombard portrait "has a light crease running diagonally across the corner":
It turns out this was part of a promotion for Lux (https://carole-and-co.livejournal.com/760804.html), but here her partners in soap are Lupe Velez and Ginger Rogers:
They, too, promote movies on the back:
Any film fan beyond the neophyte stage knows "Flying Down to Rio" is the 1933 musical that first teamed Rogers with Fred Astaire, but "Laughing Boy," a movie I've never heard of? Despite its title, it's a 1934 MGM pre-Code drama (adapted from a Pulitzer Prize-winning novel!) about a young Navajo man by that name (Ramon Novarro) who falls in love with a Native American girl (Velez) raised by whites.
The Lombard-Rogers-Velez pics are being sold as a unit at eBay, with bids starting at $5. The auction is set to close at 3:29 p.m. (Eastern) next Wednesday. If you'd like to get involved, visit https://www.ebay.com/itm/Framed-celebrity-glamor-portraits-Ginger-Rogers-Lupe-Velez-Carole-Lombard/312118676116?hash=item48abb90a94:g:HXEAAOSwm6JaU-Wg.
And to all my classic film fan friends, welcome to Hollywood for this year's edition of the Turner Classic Movies Film Festival, which runs through Sunday. Have a splendid time...and don't forget that Carole and Coop's first teaming, 1931's "I Take This Woman," will be shown at 7:15 p.m. Friday at Chinese Multiplex House 4 (https://carole-and-co.livejournal.com/895032.html).