Carole Lombard was no stranger to appearing on cards, especially if the country issuing them was outside the U.S. Take the pic above, for example, part of the acclaimed Garbaty tobacco card series made in Germany a few years after the Nazis came to power (http://carole-and-co.livejournal.com/205341.html).
But for one group of fans -- young people -- tobacco wasn't an accepted conduit to card collecting. While smoking wasn't expressly prohibited in every country, it wasn't wise to link such cards to school-age audiences. Fortunately, youthful film fans had alternatives.
In the United Kingdom and sister countries such as Australia, cards were created for a popular youth magazine of the day, Schoolgirls' Weekly.
The cards -- 144 in all -- were issued as inserts to this popular publication, whose star was an intrepid teen girl detective named Drew...but her first name wasn't Nancy, but Valerie. Both had fathers who fought for justice (Valerie's dad was a former Scotland Yard commissioner), but Val had a canine sidekick, a wily Alsatian named Flash.
You could catalog the cards, whose backs were blank, through this checklist:
These cards appear to have been issued in the early 1930s. Here's what Carole's looks like:
The complete checklist can be found at http://www.moviecard.com/misc_n-s/scgirl-stars.html. See more information at https://immortalephemera.com/movie-collectibles/1930s-schoolgirls-stars-of-the-silver-screen/.
William Powell and Barbara Stanwyck were among the notables in the series:
Thirty-two of these cards are now available at eBay; Powell's not part of this set, but Lombard and Stanwyck are, along with Lionel Barrymore, Irene Dunne, Wynne Gibson, Herbert Marshall and Gloria Swanson.
The seller is selling them for $29.99 under eBay's "buy it now" policy, or you can make an offer. Find out more by going to https://www.ebay.com/itm/32-1930s-SCHOOLGIRL-MOVIE-CARDS-CAROLE-LOMBARD-BARBARA-STANWYCK-ROBERT-YOUNG/132521524305?hash=item1edae5fc51:g:MkIAAOSwkjFaia5x.