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carole lombard 04

Herald-ing Carole by 'Numbers'

Posted by vp19 on 2018.01.11 at 16:57
Current mood: flirtyflirty


In retrospect, Carole Lombard couldn't have come up with a better way to debut at Paramount than the 1930 musical comedy "Safety in Numbers." After being dismissed at Pathe and doing a one-shot western at Fox, this Buddy Rogers vehicle played to Lombard's strengths at the time: sex appeal (especially in lingerie), some comic talent and simply not getting in the way of this featherweight frivolity.

Hired as a freelancer, Lombard -- hardly an unknown from her work at Pathe and Sennett -- drew praise for her performance from people at Paramount, so much so that she soon was signed to a long-term deal from top-tier studio, not far from the North Wilton Place residence she shared with her mother and brothers in the spring of 1930.

To promote "Safety in Numbers," Paramount created a somewhat unorthodox "herald," and it's now up for auction at eBay. The front was designed to resemble an address book:



The other side gives profiles of the four young women assigned to squiring this wealthy young man from the west around New York. (The premise was that acting as a group, none could individually take advantage of him.)



And at second from left is Lombard's leggy and lovely Pauline:



It's a nice little marketing tidbit, measuring 6.5" x 4.5" and in very good condition. It might be yours if you win the bidding, set to end at 7:44 a.m. (Eastern) next Thursday. Bids open at $9.99. Think you're interested? Then visit https://www.ebay.com/itm/SAFETY-IN-NUMBERS-1930-movie-herald-w-Charles-Buddy-Rogers-Carole-Lombard/253361424578?hash=item3afd8488c2:g:vOMAAOSwuIlaV1v2 to find out more.

And this isn't the only "Safety in Numbers" item available. Two 8" x 10" reprint pics are for sale, each for $4.99 -- this...



...and this:



Five of each are currently available, and if you buy two pics from the seller, "studio 785," you can get the third free. (As of this writing, there are 20 Lombard pics. Look for them at https://www.ebay.com/sch/m.html?_odkw=&_ssn=studio785&hash=item5d79c52bfd%3Ag%3AhOwAAOSwQwZaV-ju&item=401474923517&_osacat=0&_from=R40&_trksid=p2046732.m570.l1313.TR10.TRC2.A0.H0.Xcarole+lombard.TRS0&_nkw=carole+lombard&_sacat=0.)

The top photo is at https://www.ebay.com/itm/1930-CAROLE-LOMBARD-in-SAFETY-in-NUMBERS-Movie-Photo-167-x/152862606687?hash=item239752455f:g:kmsAAOSw1GlaV-kb; the bottom is at https://www.ebay.com/itm/1930-CAROLE-LOMBARD-JOSEPHINE-DUNN-in-SAFETY-in-NUMBERS-Movie-Photo-167-x/401474923517?hash=item5d79c52bfd:g:hOwAAOSwQwZaV-ju.

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