vp19 (vp19) wrote in carole_and_co,

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'Screenland,' January 1940: Clark and Carole at home; can you bear it?

As 1939 turned into 1940, millions of Americans had questions about Carole Lombard and Clark Gable, to many the unofficial royal couple of Hollywood. And in its January 1940 issue, Screenland attempted to answer them.

The title was trite, to say the least -- "Mrs. Goldilocks and the Bears"? -- but get past that silliness, and it's a fairly fun snapshot of life at the ranch in Encino. Not the least because the supporting player in this real-life story played similar roles on the screen, in everything from pre-Codes to westerns. We are, of course, referring to the Gables' neighbor, Andy Devine.

To make the story, or at least some of it, easier to read, I've enlarged and isolated the first two pages of the story:

I'm currently using a laptop which makes it difficult to save fan magazine pages in the manner I normally do (or use some of my tricks to make them more readable), but you can see the entire story -- and issue -- thanks to the Media History Digital Library, which uploaded much of Screenland's archive some years ago. This particular volume is http://www.archive.org/stream/screenland40unse/screenland40unse#page/n5/mode/2up -- from there, go to the January 1940 issue. You'll know it from the Deanna Durbin cover:

The Lombard story is on page 28:

Paramount used seasonal green spot color to hype the Fleischers' animated "Gulliver's Travels"...

...and red for Mary Martin (who found better luck on Broadway than in movies) in "The Great Victor Herbert," with beloved character actor Walter Connolly playing the title role in what would be his final film:

The only other movie ad was from MGM for Helson Eddy and Jeanette...oops, make that Ilona Massey -- in something called "Balalaika." As was the case with its "Ninotchka," don't pronounce it, just see it:

If you'd like the actual issue to hold in your hot little hands, one is available at eBay, in very good condition, with bidding opening at $16.99. The auction will close at 2:44 p.m. (Eastern) a week from Monday (Nov. 2). Get all the details at http://www.ebay.com/itm/SCREENLAND-DEANNA-DURBIN-CAROLE-LOMBARD-GABLE-LANA-TURNER-JEANETTE-MACDONALD/361415209151?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20131017132637%26meid%3D7ac5150de3f144a39655375b0070dd2f%26pid%3D100033%26rk%3D1%26rkt%3D4%26sd%3D361415209151.
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