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'To Advertise' for 'Mr. & Mrs. Smith' in the lobby



You may recall the other day, we mentioned a lobby card for Carole Lombard's 1933 film "Supernatural" was going to be part of an auction of film items from Profiles in History on March 29 (next Monday). Well, it just so happens that lobby cards from two other Lombard movies will be part of the auction -- known officially as "Day 1: Morris Everett Jr. The Auction Part I" -- on that day as well.



Up for auction as a unit is this and five other cards from Carole's 1931 Paramount film "It Pays To Advertise." Here are the five others:







Bidding on this unit starts at $600 (its estimated value is $600-$800), and a 28 percent buyer's premium will be applied to the winning bid.

It's fascinating to see how Profiles portrayed this Lombard vehicle:

"Louise Brooks and Carole Lombard (6) lobby cards for 'It Pays to Advertise.' (Paramount, 1931) Color (6) lobby card set for Louise Brooks and Carole Lombard in 'It Pays to Advertise.' Brooks is not pictured in any material from this film. Lombard is pictured on all 6-cards in this early appearance for her. Occasional corner and marginal chipping. In very good to fine condition."

Bad news for your Brooks cultists (and there are many), but Louise figures in a long scene at the start of the film that has little, if anything, to do with the rest of the movie -- and that's it. She has no interaction with Lombard, and it's entirely possible they never even met (http://carole-and-co.livejournal.com/32690.html).

You can bid on this via eBay, and to do just that or find out more, visit http://www.ebay.com/itm/6-lobby-cards-for-It-Pays-to-Advertise-Lot-174-/111684275097?pt=LH_DefaultDomain_0&hash=item1a00e6cb99.

Carole's other film featured here came about a decade later, at RKO -- the Alfred Hitchcock-directed romantic comedy "Mr. & Mrs. Smith." A trio of lobby cards are for auction in this set:





The starting bid for this threesome is $400; the cards' estimated value is $400-$600. Again, there's a 28 percent buyer's premium that will be tacked on to the winning bid. Information on this is available at http://www.ebay.com/itm/3-lobby-cards-for-Mr-Mrs-Smith-Lot-659-/111684275380?pt=LH_DefaultDomain_0&hash=item1a00e6ccb4.

Note the Everett auction (http://www.ebay.com/clt/collectibles-live-events/day-1-morris-everett-jr-the-auction-part-i-567141) is listed as Day 1, and will begin at 2 p.m. (Eastern) next Monday. That of course means there will be a Day 2, which will be a week from today (June 30), with additional Lombard lobby-card goodies. More on that tomorrow.
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