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'Nothing Sacred,' including Bruins and Trojans

carole lombard nothing sacred blu-ray 01d

No, Carole Lombard isn't ruminating about the just-concluded Academy Awards (perhaps it's the rain pelting Los Angeles at the moment this is written, but my normally-clear signals to Hollywood heaven can't discern her thoughts on who won and lost). It's a shot from "Nothing Sacred," and that's the subject of this entry.

The Technicolor comedy feature opened in Los Angeles on Dec. 1, 1937 -- we know from this ad, promoting its premiere at Grauman's Chinese on Hollywood Boulevard and at Loew's State downtown:

carole lombard nothing sacred flyer 00b

In what LA newspaper did this run? In this case, none of them. It came from, of all things, a football program.

Dec. 1 was a Wednesday, and three days later, Southern California and UCLA battled each other at the Los Angeles Memorial Coliseum. This flyer was tucked inside the program, which went unopened until recently.

carole lombard nothing sacred flyer 01b

The flyer measures 6" x 10", and according to the seller "is in beautiful, unused condition with light toning due to its age and is single-weight paper," adding the "flyer has never been displayed and would look amazing if it were framed.”

It's the flyer -- not the program -- which is up for auction, with an opening bid of $135.95. The auction is scheduled to end at 6:20 p.m. (Eastern) Saturday. If interested, visit http://www.ebay.com/itm/Nothing-Sacred-Flyer-Movie-Poster-Carole-Lombard-Chinese-Theater-1930s-Hollywood-/331486128033?pt=LH_DefaultDomain_0&hash=item4d2e1ce7a1.

120437a ucla-sc football

As for the game -- only the fourth between the crosstown rivals (UCLA wasn't founded until 1919) -- SC jumped to a 19-0 lead, but UCLA rallied for two fourth-quarter touchdowns behind Kenny Washington (carrying the ball above), the Bruins' first black football star, several years before Jackie Robinson. However, the Trojans halted a late drive and secured a 19-13 victory.
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