vp19 (vp19) wrote in carole_and_co,

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'Hollywood,' October 1934: A toast, a letter, a response

carole lombard hollywood october 1934ab

We ran this full-page photo of Carole Lombard, in much smaller form, as part of an entry in November 2011 (http://carole-and-co.livejournal.com/461559.html), noting it was part of the October 1934 issue of Hollywood magazine that was being auctioned on eBay. The issue again is available, but this time we have more elements from it to show you.

Hollywood had a segment where fans wrote about a particular star...and said star responded. That happened with Carole in this issue, as the leader of some Lombard fans in Hartford, Conn., wrote her praises as an actress -- and she replied thanking them for their support:

carole lombard hollywood october 1934bc

The magazine gave its approval to Lombard's latest picture...

carole lombard hollywood october 1934ca

...and a photo of the three stars was used elsewhere in the issue:

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Oh, and those who preferred seeing Carole in a swimsuit had their wishes granted as well, as illustration for one of the magazine's gossip columns:

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Readers also learned what Lombard was wearing in more formal attire:

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Sylvia Sidney was that issue's cover subject:

hollywood october 1934 cover largest

My Facebook friend Linda Lewis, who recently celebrated a birthday and is the daughter-in-law of Loretta Young, will enjoy seeing this -- a fan's letter to Loretta, and her response:

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We tend to forget that many fan magazines had pointed opinions regarding the industry; Hollywood was no excaption. This review of "Belle of the Nineties" forgives Mae West for working with a story "murdered by censorship":

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And this editorial comes out strongly against the effects of the reinforced Production Code:

hollywood october 1934ca

As proof of the havoc rendered under new guidelines, note the numerous changes to the title of Jean Harlow's latest film -- and the Max Factor ad adjacent to the list still has one of the ditched titles:

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Getting back to Mae West, a Los Angeles resident who said she frequently saw her outside the studio noted the significant differences between the real-life Mae and her cinematic persona...

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...but that didn't mean the diminutive West couldn't cast a giant shadow over the industry in a Paramount ad for her new film:

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Other films advertised in this issue included Universal's long-forgotten "Gift of Gab," its apparent answer to "The Big Broadcast" and its radio-oriented ilk. (Was the illustrator for this ad John Held Jr., famous for his Jazz Age art work in the 1920s? It certainly looks to be in his style.)

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Fox promoted one of John Ford's lesser-known films, "The World Moves On" with Madeleine Carroll and Franchot Tone:

hollywood october 1934ha

Finally, Greyhound bus lines, which received a major publicity boost from the huge success of "It Happened One Night," publicized itself as a vehicle (pardon the pun) for autumn travel. But note one major city where it didn't have a "principal information office" -- Los Angeles, by that time easily the largest metro area on the West Coast:

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The magazine is said to be in very good condition; bidding opens at $7.99 and the auction is slated to end at 5:07 p.m. (Eastern) Thursday. You can get in on the action or find out more by visiting http://www.ebay.com/itm/HOLLYWOOD-OCT-1934-JEANETTE-MACDONALD-RUBY-KEELER-GRETA-GARBO-CAROLE-LOMBARD/151581800983?_trksid=p2045573.c100033.m2042&_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D28797%26meid%3D95f4797709bf4f108a83c016f10f5041%26pid%3D100033%26rk%3D1%26rkt%3D4%26sd%3D151581800983.

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