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carole lombard 03

Lombard, Lupe and lots of Lux starpower

Posted by vp19 on 2015.01.28 at 07:27
Current mood: impressedimpressed
carole lombard lux ad 1940 large

Carole Lombard and Lux soap formed a potent advertising partnership for several years, both on radio (Carole made several appearances on the highly-rated "Lux Radio Theater") and in print, such as in this Sunday color supplement caricature):

carole lombard lux ad 03ab

Carole now is part of a Lux-related auction at eBay...and if this was the cast of a movie, it would be up there with "Grand Hotel." Imagine her alongside Lupe Velez...

lux 1934 giveaway 06a

...Dick Powell...

lux 1934 giveaway 03a

...Jean Harlow...

lux 1934 giveaway 09a

...and Fay Wray...

lux 1934 giveaway 02a

...not to mention Robert Montgomery, Wallace Beery, Kay Francis and Irene Dunne. Star-studded, doncha think?

These nine were among an array of film folk who appeared in a Lux-sponsored promotion. Here's Carole's photo:

carole lombard lux 1934 premium front largest

And here's the back (this inset is in the upper left-hand corner):

carole lombard lux 1934 premium back inset largest

The pics measure 9" x 12", including borders. This group of nine is being sold as a unit, with bids opening at $10. The auction is set to close at 2:56 p.m. (Eastern) Wednesday. To bid or to learn more, visit http://www.ebay.com/itm/JEAN-HARLOW-FAY-WRAY-LUPE-VALEZ-IRENE-DUNNE-CAROLE-LOMBARD-KAY-FRANCIS-1930-LOT-/291366472264?pt=LH_DefaultDomain_0&hash=item43d6cb8a48.

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