"Now And Forever" is one of the few Carole Lombard films where she tends to recede into the cinematic woodwork; while she may be billed second, she's sort of a third wheel, as much of the movie turns on the relationship between con man Gary Cooper and the daughter he finally meets, played by up-and-coming Shirley Temple. But Shirley -- not yet put into the formula that made her the meal ticket for the studio that would become 20th Century-Fox -- has an undeniable charm that makes the film succeed.
Here's a herald from the movie, promoting a three-day run at a theatre in Payette, Idaho in mid-September 1934:
The seller writes "It shows very only minor age/use/wear," adding it has never been folded. If you're into collecting heralds, which as the seller notes are as aesthetically beautiful as full-size classic movie posters and substantially cheaper, this may be for you.
Bidding opens at $17.88, with the auction closing at 4 a.m. (Eastern) Thursday. If you're interested, find out more or place a bid at http://www.ebay.com/itm/1934-NOW-AND-FOREVER-1st-US-Herald-Shirley-Temple-Carole-Lombard-Gary-Copoper-/161484060799?pt=LH_DefaultDomain_0&hash=item259933387f.