vp19 (vp19) wrote in carole_and_co,

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'Screen Book,' April 1936: Carole guest edits, part 2

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The second half of our review of Carole Lombard's work as guest editor of the April 1936 issue of Screen Book includes a telegram from a friend of hers in the industry who'd held a similar chore on a previous issue:

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The telegram indicates the magazine was housed at 7046 Hollywood Boulevard. The building on that site, at the corner of North Sycamore Avenue and not far from the Roosevelt Hotel, was built in 1925 and then was known as the Hollywood Professional Building. Among the other offices it hosted was the Academy of Motion Picture Arts and Sciences in 1930, and the Screen Actors Guild while Ronald Reagan was its president. It's now home to apartments and condos:

hollywood 7046 hollywood boulevard

Armed with encouragement from Ginger Rogers, Carole went to work. And work she did...or at least added her signed observations on a number of stories.

First was an article on a person she'd worked with and liked -- so much so that three years later, when said person was struggling, Lombard insisted she be given a key role in her upcoming movie. That's Kay Francis, and read what Carole writes here at the start of the piece, "A writer who is hard to impress tells what makes Kay Francis so enchanting."...

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Next up, a two-page pictorial on "Anthony Adverse," of which Lombard wrote, "Looking at these advanced scenes, I think you will agree that 'Anthony Adverse' will be a great picture."...

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Lombard even inscribed items on Spencer Tracy and Katharine Hepburn, before they were known as "Tracy and Hepburn." Of the story on Tracy, Carole notes: "There is real drama in this unusual story about Spencer Tracy."...

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And here's Carole on Kate: "An amusing fact story about a colorful actress we all admire."...

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There were things in the issue that Lombard presumably had nothing to do with (I'm assuming she didn't assign stories or have duties designed for full-time editors), but probably enjoyed viewing. This pictorial on Joan Blondell's new house, for example...

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...or this fashion pictorial from off-screen friend and future on-screen rival Gail Patrick, in between ads for solutions to menstrual madness:

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And, of course, there were movie ads. Blondell was among a number of Warners beauties in their latest musical, "Colleen":

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Despite the strict imposition of the Production Code, Mae West still was making much money for Paramount in "Klondike Annie":

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Finally, MGM promoted its latest extravaganza, "The Great Ziegfeld" -- whose cast included an actress who the following April would deny Lombard an Academy Award:

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We're back to verticals for Lombard LiveJournal headers...Paramount p1202-352, to be precise.

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