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'Screen Book,' April 1936: Carole guest edits, part 1

carole lombard screen book april 1936 larger

Nearly five years ago, I did an entry on the April 1936 issue of Screen Book, where Carole Lombard served as the fan magazine's "guest editor" (http://carole-and-co.livejournal.com/213419.html). We'll examine this more thoroughly today and tomorrow.

Here's what the table of contents looked like, complete with a pic of Carole the journalist:

carole lombard screen book april 1936a

Lombard got a plug of sorts from Jean Harlow at the top of a page:

carole lombard screen book april 1936ba

Carole, by now considered a major influence on fashion, understood much of her readership was interested in the topic, and she didn't disappoint them:

carole lombard screen book april 1936c
carole lombard screen book april 1936dcarole lombard screen book april 1936e

Most fan magazines of the day featured full-page portraits of stars, and Screen Book continued this angle, but with a twist: For this issue, each star sent an autographed message to Lombard. The first three contributors were ex-husband William Powell, plus Cary Grant and Adrienne Ames; all three had been in films with Carole.

carole lombard screen book april 1936f
carole lombard screen book april 1936g
carole lombard screen book april 1936h

But the fourth is a bit of a surprise -- while she almost certainly knew Lombard socially, they never worked at the same studio, and about the only connection is that she replaced Carole in a film Lombard refused to be loaned out for. I am referring to Loretta Young:

carole lombard screen book april 1936i

Perhaps Linda Lewis, Loretta's daughter-in-law, can fill us in on whether her famous relative ever talked about Lombard and how well they might have known each other. For now, she can enjoy this Lux soap ad of Loretta's that ran on the inside front cover:

screen book april 1936a

(Incidentally, Linda, there are two references to a Loretta film called "Lightning Strikes Twice," but her IMDb profile shows no movie by that name. Any idea what it eventually was renamed?)

Meanwhile, on the back page, Carole provided some prudent advice for those seeking a Hollywood acting career:

carole lombard screen book april 1936 b large

More examples of the Lombard editing touch in tomorrow's entry.
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