vp19 (vp19) wrote in carole_and_co,

  • Mood:

A 'Breakfast' with texture

Q. When is a movie publicity still not actually one? A. When it's not issued by the studio.

Here's an example featuring Carole Lombard -- a portrait taken at Universal to promote "Love Before Breakfast" in the spring of 1936 (it was referenced in a caption under the picture). But this didn't come from Universal; according to Cliff Aliperti of http://www.things-and-other-stuff.com, it ran as a premium in newspapers such as Hearst's New York Mirror and a group from Atlantic City called the Emo Movie Club (half a century before "emo" became a term for a music subgenre).

This 8" x 10" was issued on linen-textured paper stock and apparently was part of a series. Among those honored were Ann Dvorak, Constance Bennett, Kay Francis and Ralph Bellamy:

Since the Mirror ran this collection, it made marketing sense to include a photo of its popular columnist Walter Winchell, who actually appeared in several movies:

The Lombard portrait can be bought for #12.79; if interested, go to http://www.ebay.com/itm/CAROLE-LOMBARD-Vintage-1936-R95-8x10-Linen-Textured-Premium-Photo-/200751908132?pt=LH_DefaultDomain_0&hash=item2ebdbf0524. For other photos Aliperti has available (there are 81 in all, including a few for recently deceased stars such as Thelma Todd and John Gilbert), visit http://stores.ebay.com/Collecting-Old-Magazines/_i.html?rt=nc&_nkw=R95&_sid=15227644&_trksid=p4634.c0.m14.l1513&_pgn=1.

  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.