vp19 (vp19) wrote in carole_and_co,

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It's off to work she goes

One of Carole Lombard's most famous publicity attempts came...by being a publicist. In July 1938, she spent a week handling studio publicity for Selznick International, under the watchful eye of Russell Birdwell (one of the best in the business) but otherwise running the show. (She wrote about it a few months later for the Hollywood Reporter, http://carole-and-co.livejournal.com/17287.html.)

We've run several photographs of Carole handling PR, often with the famous "DANGER LOMBARD NOW AT WORK" sign. Well, here's one I've come across for the first time:

We don't have an image of the snipe on the back, but the seller on eBay has let us know what it says:

PRESS AGENT LOMBARD -- Carole Lombard had turned from stardom to publicity work for a week, at Selznick International Studio in Culver City, California, "because," she says, "stars sit in on story conferences, wardrobe conferences, directorial conferences and others, but never on publicity and exploitation, which are equally important." Here is Miss Lombard at her desk on her first day's work. She is handling the advance material for her own picture, "Made for Each Other," co-starring James Stewart, and also publicity on "The Young in Heart," starring Janet Gaynor, Douglas Fairbanks Jr. and Paulette Goddard. So much interest was aroused by the fact that Miss Lombard is the first star in history to turn press agent, that she was busy all day being interviewed by reporters.

OK, so it's not "Miss Lombard at her desk," but instead shows her, with sign, outside the Selznick International publicity office. It's yet another indication of the genuine enthusiasm Carole had for the motion picture business beyond merely acting and being a star. (And good publicity for her, too.)

It's an 8" x 10" original with a purple "1938" stamp on the back. According to the seller, "Border corners are soft/creased. Photo curls. Borders are rough."

For such a relatively rare image, I'm a bit surprised no bids have been made on this photo as of this writing...especially since the starting bid is a more than reasonable $9.99. The auction is scheduled to expire at 6:05 p.m. (Eastern) on Saturday; if you want to get in on the action, visit http://www.ebay.com/itm/CAROLE-LOMARD-DANGER-LOMBARD-NOW-WORK-TURNS-PUBLICITY-WORK-WEEK-/170791135576?pt=LH_DefaultDomain_0&hash=item27c3f1e958.

Something to pique your interest following last night's Academy Awards (congratulations to the winners, and I am thrilled for the love shown "The Artist").

This week's LiveJournal header comes from Lombard's lesser-known film at Universal, "Love Before Breakfast," and at first glance it appears she's appropriated the breakfast tablecloth and turned it into a dress. Not really, though; it's a chic outfit designed by her fashion friend at Paramount, Travis Banton.

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