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carole lombard 05

Stand for your oats!

Posted by vp19 on 2012.02.03 at 02:13
Current mood: hungryhungry

A fan supposedly took this mid-thirties photo of Carole Lombard at the Hollywood Sardi's, the relatively short-lived West Coast branch of the famed New York theater district restaurant. We have no idea what Lombard had there that day, but chances are it probably wasn't this:

Yep, Quaker Oats, in the round box that's been a company hallmark for close to a century (although these days, most of the oatmeal it sells comes in boxes of individual packets, which are easier to make in the microwave). What's the connection between Quaker and Carole, you ask, other than she probably ate its oatmeal on numerous occasions? This:

May I introduce to you a standee of Lombard from the mid-thirties, slightly more than seven inches wide at its base and of roughly the same height? These were premiums from Quaker in the 1930s.

As is the case with Carole's standee, the only information printed is the name and the star's studio; no information is printed on the back. Each of these standees are made of thick board, about 1/32". The bottom corners are pre-scored and intended to be folded back to allow each piece to stand on its own.

Cliff Aliperti, who not only runs the superb memorabilia site http://www.things-and-other-stuff.com but has his own eBay store, has come across a Lombard standee and several others in the series. They include both of Carole's husbands, William Powell and Clark Gable...

...notable co-stars, including Fred MacMurray, Robert Montgomery, Gary Cooper and George Raft...

...Paramount cohorts, such as Claudette Colbert and Marlene Dietrich...

...friends from MGM, such as Jean Harlow and Myrna Loy...

...and Warners, such as James Cagney and Joan Blondell:

You can see a checklist of the stars known to have been issued for Quaker at http://www.things-and-other-stuff.com/movie-collectibles/1930s-quaker-standees.

Aliperti lists the Lombard standee as being in "very good" condition, adding, "Rare item in any condition, this mid-grade piece has wear around the edges as shown including some slight surface chipping noticeable along edges on front. A light crease from left edge by Lombard's should down to bottom edge -- more clearly visible on back, barely noticeable on front. Even age toning as shown on reverse with light soiling. Tabs on bottom have been creased."

Bids for this item begin at $9.99; no bids have been made as of this writing. Bidding is scheduled to close at 10:08 p.m. (Eastern) next Thursday. If you'd like to place a bid or simply want to learn more, go to http://www.ebay.com/itm/CAROLE-LOMBARD-Vintage-1930s-Quaker-Standee-Over-7-Inches-High-/190635861819?pt=LH_DefaultDomain_0&hash=item2c62c8673b. Others in the series can be found at http://stores.ebay.com/Collecting-Old-Magazines.

Now excuse me...it's a cold night, and I think I'm going to make some oatmeal.


(Anonymous) at 2012-02-04 17:55 (UTC) (Link)

Quaker Oats

Eat your oatmeal regularly, and you might find yourself with the movie-star looks of Wilford Brimley.

(Anonymous) at 2014-04-06 07:30 (UTC) (Link)


(Anonymous) at 2014-04-06 21:31 (UTC) (Link)


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