vp19 (vp19) wrote in carole_and_co,

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From the sellers of the 'Godfrey' press book...

...that we wrote an entry on Thursday (http://carole-and-co.livejournal.com/454769.html), another pressbook from a famed Lombard movie:

It's her lone Technicolor feature, "Nothing Sacred." However, the "for sale" price on this one (you can also make an offer) is a mere $100, compared to $400 for the "Godfrey" pressbook. What gives?

The likely reason is that something was clipped from this item, but even if it was complete it might be deemed less valuable. Why?

Well, the girl drawn on the cover of the pressbook hardly looks like Lombard (as her photo with co-star Fredric March below it makes evident), and Monty Woolley's name is misspelled. (Sig Ruman, who appeared in several of Carole's films, was born with the last name "Rumann" and for a time used that version before dropping the second "n.") But another reason for its relative lack of value is that it's for the re-release of "Nothing Sacred" through the firm Film Classics, Inc. It had bought the rights to several Selznick International pictures in 1943, as David O. Selznick sold off many of his assets to liquidate the company and satisfy the Internal Revenue Service. (Cinecolor later bought the firm, remastered the film with its process and eliminated all Technicolor references. Eventually, it wound up in the public domain.)

So Lombard was gone by the time this was issued, but it appears Film Classics simply re-used much of the original 1937 pressbook:

Note the terribly racist reference to Troy Brown, the black actor who portrays the sham potentate: "Newest of the colored motion picture 'finds' is Troy Brown, 310 pounds of darky."

Exploitation suggestions also seem to be directly lifted from the '37 book:

Lombard's passing rendered some of these gimmicks in poor taste, and one doubts few, if any, were used by exhibitors for the re-issue.

Here are two other views of the pressbook, both including the cut-out section:

The book measures 18" x 12", and the seller describes it as having "modest wear to the corners and covers...the front cover has tiny insect damage/holes...the rear cover has an ad. cut from it...there is an old moisture mark to the upper left-hand corner and spine edge, This is throughout although light...horizontal crease...ALL as pictured...else very nice."

If you're a collector of classic film or Carole pressbooks, this would certainly be of interest to you. The sale is slated to end at 10:24 p.m. (Eastern) on Tuesday, Nov. 8. To learn more about it (perhaps to coincide with Halloween, the film's title is erroneously listed as "Nothing Scared"), go to http://www.ebay.com/itm/1937-NOTHING-SCARED-PRESSBOOK-Fredric-March-and-Carole-Lombard-FARCE-COMEDY-/130594297408?pt=LH_DefaultDomain_0&hash=item1e6806d640.

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