vp19 (vp19) wrote in carole_and_co,

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'Herald'-ing 'Godfrey'

You remember me, right? Well, I'm back with entries for "Carole & Co.", and we're going to start with one concerning arguably Carole Lombard's most famous film, "My Man Godfrey." This pertains to advertising for the film in the Sept. 5, 1936 issue of the trade paper, "Motion Picture Herald":

The cover is nondescript; the ad for "Godfrey" inside isn't:

Nicely done by Universal, but it's not the only notable film advertised in that issue. Take a look at this promotion for this Fred Astaire and Ginger Rogers gem:

Plenty of raves for this film (the blurbs are on separate pages, they don't carry over to the other), though the Hollywood Reporter's comment -- "Means another golden shower for all box-offices" -- probably provoked a ribald giggle or two.

Several other films advertised include "Stage Struck," with Dick Powell, Joan Blondell and Warren William; "Girls' Dormitory" with Ruth Chatterton and new find Simone Simon; "The Magnificent Brute" with Victor McLaglen; and "Craig's Wife" with Rosalind Russell and John Boles.

This issue, 90 pages in good condition, can be yours through eBay. Bids begin at $5 (none have been received yet), and bids close at 2:56 p.m. (Eastern) next Thursday, Nov. 3. You can learn more at http://www.ebay.com/itm/9-5-36-MOTION-PICTURE-HERALD-ASTAIRE-ROGERS-WILLIAM-POWELL-CAROLE-LOMBARD-/220880364539?pt=LH_DefaultDomain_0&hash=item336d7ee3fb.

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