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Truth in advertising



This entry deals with a "confession" Carole Lombard once made. We put the word in quotation marks because she didn't specifically come out and say it, but if you were able to read between the lines -- or collected sheet music -- you got the hint.

Let's go back to 1933, when Lombard appeared in the Paramount potboiler "White Woman" with Charles Laughton. Carole portrayed a nightclub singer, and in fact you could find her on sheet music sold in conjunction with the film:



There's only one problem, the tiniest problem (to borrow a line from Frank Sinatra's "I Like To Lead When I Dance"): Carole Lombard didn't sing "Yes, My Dear" in "White Woman." Yes, the lyrics appeared to come from her mouth, but they were actually sung by someone named Mona Lowe, dubbing for her (http://community.livejournal.com/carole_and_co/11870.html). But oo one knew of the dubbing, save for a few people at Paramount.

More than three years pass, and in early 1937, a film called "Swing High, Swing Low" hits screens across America -- and in this one, Lombard actually does some honest-to-goodness singing. If you were a Lombard fan or collector at the time, or for some reason had the sheet music above, what might your reaction have been when you saw this ad,



and read this comment:



Then again, perhaps film fans back then had shorter memories.
Tags: advertising, cigarettes, singing, swing high swing low, white woman
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