Carole Lombard enjoyed making movies; advertising made sure the public knew about them and said films could thus make money. Today's entry features seven ads for Lombard movies that are up for auction at eBay, and curiously, none of them have been bid on as of this writing. All have an opening bid of $9.99, and bidding ends on the items between 10:03 and 10:35 p.m. (Eastern) on Wednesday.
We'll do this alphabetically by film, the only reason this kicks off with the lackluster "Fools For Scandal":
Actually, had the movie been as attractive as the ad, it might have been fairly good instead of a disappointment. I like that line in the lower left-hand corner -- "Their romance is scandalicious, scandalovely, scandalirious!" Also note at the bottom that the ad apparently ran in the May 1938 issue of Screen Book magazine; a message reads, "When answering advertisements, please mention Screen Book magazine." It measures 7 1/4"" x 10 1/2" and is in very good condition. To learn more, visit http://cgi.ebay.com/1938-ad-Fools-Scandal-Carole-Lombard-Ralph-Bellamy-/220740932534?pt=LH_DefaultDomain_0&hash=item33652f53b6.
Next, a newspaper ad for what would be Carole's next film, "Made For Each Other" with James Stewart:
The ad states in the upper right-hand corner, "Carole Lombard makes a brilliant transition from comedienne to dramatic star!" It measures 8" x 11" and is from the Portland (Ore.) News-Telegram. Find out more at http://cgi.ebay.com/1939-Made-Each-Other-James-Stewart-Carole-Lombard-/270707712440?pt=LH_DefaultDomain_0&hash=item3f076fe1b8.
Next, my favorite in the bunch, for RKO's "Mr. & Mrs. Smith":
The A-B-C angle to sell the film is delightful; the photo of Carole in the upper-left corner is sublime. RKO was certainly hoping that returning Mrs. Gable to her comedic milieu would pay off, and it did, with substantially better box office than her previous dramatic turns. The source for the ad isn't listed, but the 7" x 10.25" probably indicates it's from a magazine. It's listed in very good condition, and more information can be gained by going to http://cgi.ebay.com/1940-ad-Hitchcocks-Mr-Mrs-Smith-Carole-Lombard-/270707711255?pt=LH_DefaultDomain_0&hash=item3f076fdd17.
Now, let's head back to the fall of 1936 and Lombard's hit for Universal, "My Man Godfrey":
Nothing especially significant about this ad, though it's characteristically clean and stylish. We do learn that author Eric Hatch, whose Liberty magazine serial, "Irene, The Stubborn Girl," became the original source for the film, also wrote a novel called "My Man Godfrey." (One guesses this version was more in line with the changes made in the movie, such as making Lombard's Irene Bullock character younger than sister Cornelia, rather than older.) Again, I have no idea where this ad ran -- it measures 7 1/4" x 10 1/4". it's at http://cgi.ebay.com/1936-My-Man-Godfrey-ad-William-Powell-Carole-Lombard-/270707715456?pt=LH_DefaultDomain_0&hash=item3f076fed80.
Now to "Nothing Sacred," and some confusion:
The seller lists the ad as being from 1940, when "Nothing Sacred" opened in late 1937. I know the movie was reissued in 1942 as a posthumous salute to Lombard, but there might have been a reissue of sorts in 1940, when Selznick was having some financial problems despite the runaway success of his "Gone With The Wind." You can check out the ad at http://cgi.ebay.com/1940-Nothing-Sacred-ad-Carole-Lombard-Fredric-March-/220740937800?pt=LH_DefaultDomain_0&hash=item33652f6848.
In the spring of 1937, Lombard and Fred MacMurray were packing them in for "Swing High, Swing Low" (Paramount's biggest moneymaker of the year), and here's an ad that ran for it:
This charming ad refers to MacMurray's two previous collaborations with Carole, "Hands Across The Table" and "The Princess Comes Across." It's 7 1/2" x 10 1/2", in very good condition, and at http://cgi.ebay.com/1936-ad-Swing-High-Swing-Low-Carole-Lombard-F-MacMurray-/270707708955?pt=LH_DefaultDomain_0&hash=item3f076fd41b.
Finally, an ad for one of those RKO dramas that critics tended to like but audiences found disconcerting, 1940's "Vigil In The Night":
That you see spot red in this ad indicates that RKO was giving "Vigil" a push as one of its prestige pictures. and indeed this ad, measuring 8 1/4" x 11 1/4", ran in the March 1940 Screenland magazine, probably in the inside front or back cover. The ad understandably emphasizes "The intimate secrets of a private nurse," rather than its downbeat atmosphere. For more about this ad, visit http://cgi.ebay.com/1940-ad-Vigil-Night-Carole-Lombard-Brian-Aherne-/270707718440?pt=LH_DefaultDomain_0&hash=item3f076ff928.
Also, hope you enjoy this week's horizontal header of a languid Lombard.