...and she's not playing Canadian football.
No, this is the rouge of the cosmetic variety, and Carole Lombard was among three Paramount stars featured in a Max Factor ad in the November 1933 issue of Photoplay. At the time, Factor's ad slogan -- one that continued for several years -- was "SOCIETY MAKE-UP...Face Powder, Rouge, Lipstick in COLOR HARMONY."
In this ad, Claudette Colbert represented powder, Adrienne Ames lipstick and Lombard rouge. Here's the copy for the Lombard segment:
"ROUGE...A rouge in color to harmonize with your powder and complexion colorings. Creamy-smooth, as fine as finest skin texture, it blends and clings just as you would want it to. The color harmony shade for Carole Lombard...blonde hair, light skin and blue eyes is Max Factor's Blondeen Rouge. And, Max Factor's Rachelle Powder and Max Factor's Super-Indelible Vermilion Lipstick complete her color harmony make-up."
For comparison's sake, the ad stated the Factor products Colbert used were Olive Powder, Raspberry Rouge and Super-Indelible Lipstick in Crimson; while Ames employed Brunette Powder, Carmine Rouge and Super-Indelible Lipstick in Carmine. (Does Max Factor still manufacture these particular shades?)
The lipstick and powder sold for a dollar at most stores nationwide, while the list price for the rouge was 50 cents. A color harmony make-up chart was also available by mail; the sender listed the appropriate complexion, eyes and other information.
The ad also noted the actresses' latest films -- Lombard was in "White Woman," Colbert "Torch Singer" (a pretty good pre-Code work) and Ames "A Bedtime Story."
You can buy this ad for $3 through eBay; it will be on sale through 7:30 p.m. (Eastern) tonight. If interested, go to http://cgi.ebay.com/VINTAGE-MAX-FACTOR-AD-CAROLE-LOMBARD-ADRIENNE-AMES-LOOK-/160526021706?pt=LH_DefaultDomain_0&hash=item256018b44a.