The 1934 Carole Lombard film "Lady By Choice," a sequel of sorts to the hit "Lady For A Day" from the year before (also by Columbia), would at first glance have been designed as such from the outset, judging from the title.
But you would be wrong -- and a new piece of Lombard memorabilia proves it.
Displaying this item, a photo, is a bit difficult because for some reason, the seller decided to present it at both a right and a left angle, rather than simply showing the image straight on. (This is the first time I've ever seen a Lombard item displayed this way, and unfortunately, I could find no alternative copy of the image.) So here it is, shown from both the left and the right -- and I had to do a lot of rotating just to present it this way:
But what's really tantalizing is on the back. For one thing, it has a snipe:
C-28-44- "I love him so; I love him..." sobs Carole Lombard as she unburdens her heart before Judge Daly, friend. Carole has the role of a gold-digging fan dancer who has fallen in love with a rich young man after trying to work him for his money. The production, temporarily titled "Orchids And Onions," is under the direction of David Burton.
"Orchids And Onions"? (And two years after Lombard had asked for "no more orchids" at that very studio?) Thankfully, someone at Columbia decided to sell the film as a semi-sequel to "Lady For A Day" instead; in fact, you can see someone wrote "Lady By Choice" near the snipe. (The seller, likely not versed in Lombard's film output, couldn't make out the writing and believed it to be "Lady By Chorn.")
The seller also noted something else; it's rather hard to make out, but double-click on this photo and look at it carefully:
The seller writes, "A green stamp on the back reads: Approved Advertising Advisory Council Aug. 28, 1934 Hollywood and is signed by Joseph -- something, I cannot make it out." But I can, and it's "Joseph Breen" -- the man who finessed the film industry into accepting a strictly enforced Production Code, which had come into effect on July 1 (http://community.livejournal.com/carole_and_co/62897.html). Columbia evidently received approval from Breen's office to use this photo in its publicity campaign.
This original 8" x 10" is in reasonably good condition. Bidding begins at $9.99, and as of this writing no bids have been made. However, you have plenty of time to place one, as bids close at 10:20 p.m. (Eastern) a week from Sunday.
If you know your onions about Lombard memorabilia, this might be a good pickup. To learn more, visit http://cgi.ebay.com/CAROLE-LOMBARD-ORCHIDS-ONIONS-HOLLYWOOD-PHOTO-1934-/260678301384?pt=LH_DefaultDomain_0&hash=item3cb1a336c8.