Yesterday's entry showed Carole Lombard on the cover of a Mexican magazine, reminding us she visited Mexico on several occasions, at least once with each of her husbands, William Powell and Clark Gable (both of the pictures above were taken south of the border). We also know she vacationed in Cuba in early 1935 (http://community.livejournal.com/carole_and_co/152746.html). One presumes from such travels she knew a little bit of the Spanish language, enough to be a passable tourist.
But in May 1937, some Argentinians may have been led to believe that Carole could have conversed with them without dipping into "Spanglish." That impression would have come from a glimpse of a page in the Argentine magazine Chabela. There, tucked underneath a column on contract bridge (that card game was hugely popular in the 1930s), was Lombard, extolling the virtues of Lux Toilet Soap (or, as the locals would have called it, "Jabon LUX de Tocador"):
Spanish is not my strong suit (I took six years of French in junior high and high school), but it appears as if Carole is saying (or at least the ad writers are having her say) that ladies ("chicas") can get radiant and youthful skin ("cutis radiante y juvenil") by using Lux soap. (If someone could provide a complete translation of her Spanish spiel, it would be appreciated.) Of course, at this time, Lux used Lombard and other stars to promote the product, both in the U.S. and elsewhere.
The ad measures 8.25" x 10.75" and is said to be in very good condition. You can get it for $10 under eBay's "buy it now" plan; it will be on the board if unsold until about 5:30 p.m. (Eastern) on Tuesday. If you'd like to buy it, visit http://cgi.ebay.com/LUX-Soap-CAROLE-LOMBARD-Original-Argentinean-AD-1937-/310234950556?pt=LH_DefaultDomain_0.