vp19 (vp19) wrote in carole_and_co,
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Suicide 'joyous'...is 'Nothing Sacred'

It's May 1938, and in the U.S., Carole Lombard's balloon as a comedic star, which had inflated to full capacity in late 1937, is beginning to fizzle, largely due to the lackluster reaction for her Warners film, "Fools For Scandal."

In Europe, however, things are somewhat different. In those days, there was almost always a lag between the time a movie was released in the U.S. and other countries, something that might be hard to fathom today. European audiences, lured both by Lombard and the novelty of a comedy in three-strip Technicolor, flock to theaters to see "Nothing Sacred," or as the film was called here, "La Joyeuse Suicidee" (roughly "a woman's joyous suicide"). I'm guessing translating the word "sacred" might have led some to believe it was a religious film of sorts.

Anyway, here's a poster for this release of "Nothing Sacred"; apparently this poster was used in Belgium:



It's intriguing to see how Selznick International officials -- or at least their overseas representatives -- marketed the film in different countries. In contrast to the above poster, those promoting it in Spain and Sweden played up Lombard's "fight" with Fredric March:



The Belgium poster above, measuring 24" x 32", is currently up for sale at eBay (ironically, by someone from Spain) for a mere $3,500. It will be up through 1:54 p.m. (Eastern) July 10, giving you time to scrape up the dough assuming no one beats you to the punch (a reference to those other two posters). Go to http://cgi.ebay.com/NOTHING-SACRED-CAROLE-LOMBARD-MOVIE-POSTER-/140415578621?cmd=ViewItem&pt=LH_DefaultDomain_0&hash=item20b16bb1fd for more information.
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