vp19 (vp19) wrote in carole_and_co,

  • Mood:

'Sweetness personified'

As we've noted a few times before, Carole Lombard and other film stars of her era were frequently the subject of cards issued by tobacco companies, the 1930s equivalent of baseball cards of recent decades (http://community.livejournal.com/carole_and_co/21084.html). One of these collections, from Britain's Ardath tobacco firm, had a rather unusual theme -- it showed a tightly cropped closeup of the star without identifying his or her identity. You were supposed to guess.

Given the subject matter of this community, I think you know who the following person is:

Yep, Carole Lombard, described as "sweetness personified." To which she'd probably paraphrase Bugs Bunny's oft-repeated line, "They don't know me too well, do they?"

For those who couldn't get the answer, it was on the back of the card, along with some biographical information:

"Carole Lombard loves white -- she wears more white than anything else, and her home is mainly decorated with her favoured color. Once she was so badly injured in a car crash it was feared she would never face the camera again, but plastic surgery restored her beauty, and sheer ability has established a leading star. She is married, and regarded as the frankest actress in Hollywood."

The card was reportedly issued in 1936, about halfway between the end of Lombard's first marriage (to William Powell) and the start of her second (to Clark Gable). So either the date is wrong (other listings hint this card may have been issued in 1934, not '36) or the people creating the cards didn't keep up with industry happenings. Interesting about the white, though.

This tinted card is being offered for $21.99 under eBay's "buy it now" option. If interested, go to http://cgi.ebay.com/1936-Ardath-This-card-Carole-Lombard-SGC-70-/250378097987?cmd=ViewItem&pt=LH_DefaultDomain_0&hash=item3a4bb29543.

Incidentally, the seller is the same Virginia card seller whose owner wrote a fascinating essay on the Garbaty cards issued in Nazi Germany in the mid-1930s, a topic of a 2009 "Carole & Co." entry (http://community.livejournal.com/carole_and_co/205341.html).

  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.