vp19 (vp19) wrote in carole_and_co,

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A 'Swing' for poster-ity

It's news at "Carole & Co." whenever a Carole Lombard memorabilia item emerges that hasn't been seen in recent years. And that's the case today, as a poster from one of her more popular films -- at least during Lombard's lifetime -- has popped up.

It's from "Swing High, Swing Low," the musical drama that was Paramount's biggest moneymaker of 1937, and it's lovely:

Technically, it's not a poster at all, but what is referred to in the trade as a "window card," measuring 14" x 22". As the seller notes, "The top of this poster was blank so the theater using this size poster can put in their theaters name and dates of showing of film on the top of this poster."

In this case, the name of the theater is the Crescent, in "Pontiac." In Michigan, right? Not really...it's on Michigan, specifically 313 W. Michigan Street in Pontiac, Illinois, a small city about an hour southwest of Chicago.

Research from http://cinematreasures.org shows that the Crescent opened in the 1920s. Here's a window card from a film shown at the Crescent the year after "Swing High, Swing Low":

It's for Columbia's remake of "Holiday," with Cary Grant and Katharine Hepburn. (I personally prefer the little-seen 1930 version with Ann Harding, an actress whose work, particularly during the pre-Code era, deserves more recognition.) As you can tell, in those days, films ran for only a few days at a time, so if you wanted to see it, you didn't delay.

The good news is that the Crescent is still with us, though it's been divided into two screens:

It's notable that the theater has no traditional marquee, perhaps to conform with local zoning guidelines.

Now that you know about the theater, what about the window card? Well, it's considered in fine-plus condition, it's not trimmed or folded, which adds to its value, and you can buy it for...$675. (No one said it would come cheaply.) If interested, or curious, go to http://cgi.ebay.com/SWING-HIGH-SWING-LOW-37-MOVIE-POSTER-CAROLE-LOMBARD-WC_W0QQitemZ110468026178QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item19b8684f42.

We're going to close this entry with the greatest Christmas song of the rock era, "Christmas (Baby Please Come Home)" by Darlene Love. She's been performing the song on David Letterman's show since his NBC days in the '80s, working with Paul Shaffer and his fine musicians. Here's how she did it in 1995, but check YouTube for her other "Letterman" versions -- they're all good.


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