vp19 (vp19) wrote in carole_and_co,
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carole_and_co

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Pushing Carole up the coast



It labeled itself "Monarch Of The Dailies," and while much of that was hyperbole, the San Francisco Examiner indeed wielded a major influence on journalism, both in the West and nationally. That's largely because the Examiner was the first newspaper property of William Randolph Hearst, who in the mid-1890s took over this neglected afterthought of his family's mining empire.

Using some of the innovative journalistic techniques of Joseph Pulitzer, a man he admired, Hearst turned the Examiner into a dynamic, if often sensationalistic, force. (Hearst soon invaded New York, with his Journal becoming a bitter rival of Pulitzer's New York World. This was one Hearstian element in "Citizen Kane" that Orson Welles got right.)

Over the decades, the Examiner amassed a substantial archive of material; several years ago, much of that was donated to the University of California at Berkeley. Some of its photo collection has ended up in the hands of collectors, and we've previously noted some Carole Lombard stills once property of the Examiner have been sold on eBay. Now another image is up for sale.



It splendidly shows off Lombard's sleek figure, doesn't it? Fortunately, the snipe on the back survives, so we can learn more about it:



It was sent by ace publicist (and Lombard pal) Russell Birdwell at Selznick International Pictures in support of Carole's upcoming film "Made For Each Other" with James Stewart. (Unfortunately, the photographer is not identified.) We also see that the Examiner library received it on Dec. 21, 1938.

This 8" x 10" photo is being auctioned at eBay, though you don't have much time -- bidding closes at just after 8:10 p.m. (Eastern) this evening. Four bids have already been made as of this writing, currently topped off at $22.37. If you'd like to place a bid, go to http://cgi.ebay.com/Vintage-1938-Carole-Lombard-Hollywood-Glamour-Photo_W0QQitemZ390122957581QQcmdZViewItemQQptZArt_Photo_Images?hash=item5ad523eb0d.

There is one other stamp on this photo, one issued several years after it was received:



I do not know whether this photo was used to accompany Lombard's obituary in the Examiner or merely moved to that file.

The Examiner was a Hearst property for well over a century -- but in November 2000, the company sold off the paper to acquire its longtime archrival, the San Francisco Chronicle, which in recent decades had become the city's dominant daily. (As far as I know, no reports of unearthly screams emanated from Hearst Castle once the deal was struck.) Hearst's media empire, once largely newspaper-based, now primarily focuses on TV stations and magazines. The Examiner, under different ownership, survives today as a free tabloid, a far different entity than in Hearst's heyday.
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