One of them was called Moviepix, with one word (an unrelated magazine, Movie Pix with two words, existed from the late 1940s into the 1950s). Moviepix made its debut with an issue dated February 1938...and at the time, who was the hottest actress in the industry?
You know the answer:
Yep, Carole Lombard, shown with "True Confession" co-star Fred MacMurray. Billed as "Hollywood's Informal All-Picture Magazine," Moviepix featured "hundreds of photos" in its debut issue, including a photo spread on Lombard and Clark Gable:
Moviepix must have seemed like a sure-fire concept, but it apparently wasn't; in fact, I'm not sure it even lasted the year. However, that premier issue is now being auctioned at eBay. Bidding begins at $9.99 -- no bids have been made as of this writing -- and closes just before 10 p.m. (Eastern) Saturday. To bid, go to http://cgi.ebay.com/1938-First-Issue-Moviepix-Magazine-with-Carole-Lombard_W0QQitemZ280415519550QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item414a11433e.