As stated before, I've never actually seen a Coca-Cola ad featuring Carole. Perhaps the company and Lombard's agent, Myron Selznick, couldn't come to an agreement over how much she would be paid. Perhaps one was made, but received minimal distribution, or was limited to certain markets. Believe it or not, there are a number of Coke historians, and perhaps one of them has either seen a Carole ad for Coca-Cola or know why one might have been scrapped. Whatever.
We bring this up because there is now another photo of her that supposedly was designed for a possible Coke ad. Like the other one, this shows Lombard in a swimsuit, though this one is light rather than dark:
The seller describes the photo as "Carole Lombard looking like a goddess in a bathing suit." I won't disagree; it's an ethereal pose, whether or not it was designed for Coca-Cola advertising.
The seller adds that the 6 1/2" x 10" photo "is set up for magazine publication or advertising and has ink crop marks and borders have been cut down. ... The photographer's studio backdrop and scaffold is visible in background. This looks like an original working photo."
The photo was the property of King Features Syndicate on East 45th Street in New York, as a stamp on the back indicates. It's stunning.
What's nearly as stunning is that this rare, and gorgeous, Lombard photo has no bids as of this writing -- even though bids start at a downright reasonable $9.98 and bids close at 8:14 p.m. (Eastern) on Monday. If you'd like to have this in your collection, or simply want to see what it's all about, go to http://cgi.ebay.com/Original-Carole-Lombard-Bathing-Suit-Photo-Coca-Cola_W0QQitemZ260480613264QQcmdZViewItemQQptZArt_Photo_Images?hash=item3ca5dabb90&_trksid=p3286.c0.m14.
But that's not the only Lombard photo from the King files being auctioned. Take a look at this one:
I'm certain I've seen this photo before, or at least others like it from the same session. This photo was used in a feature called "A Star Off-Duty" in the March 1938 issue of a film-related tabloid called Tattlin that I heretofore have never heard of.
Bidding on this expires just after 8 p.m. (Eastern) Monday; no bids have yet been placed, and bidding begins at $14.98. If this strikes your fancy, visit http://cgi.ebay.com/Original-Carole-Lombard-Photo-1938-TAbloid-Published-NR_W0QQitemZ260480610288QQcmdZViewItemQQptZArt_Photo_Images?hash=item3ca5daaff0&_trksid=p3286.c0.m14.