"The Gay Bride" may not have been much of a movie -- Carole Lombard herself called it the worst film she ever made -- but it did provide one benefit: an opportunity to experience the MGM glamour treatment firsthand.
Since its inception in 1924, Metro-Goldwyn-Mayer had set the industry standard for Hollywood production values...and perhaps nowhere was that more evident than in how the studio polished its stars. From Norma Shearer to Marion Davies to Joan Crawford, the studio's stars gained an ethereal aura -- and when actresses from other studios came to Culver City to shoot a film, they received the same special care.
We know MGM's Clarence Sinclair Bull (http://community.livejournal.com/carole_and_co/150919.html), who spent 37 years at the studio, took these portraits of Lombard:
Here's another publicity still of Lombard at MGM for "The Gay Bride," presumably taken by Bull:
Note that in this portrait, Lombard's face has a rather Garbo-ish feel; she was, of course, Bull's most famous photo subject.
This photo is now being auctioned at eBay. It's not an original, but it is both beautiful and a relatively rare image. Bidding begins at $5.99 (no one has bid on it as of this writing), and closes just before noon (Eastern) on Friday. To learn more or to bid, go to http://cgi.ebay.com/CAROLE-LOMBARD-PROMOTIONAL-STILL-THE-GAY-BRIDE_W0QQitemZ180407000491QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item2a01185dab&_trksid=p3286.c0.m14. A somewhat uncommon portrait at a good price...something that would make just about anyone feel glamorous.