February 21st, 2020

carole lombard 05
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The (literally) colorful origin of 'Screen Guide'

This probably is what comes to mind after hearing the name Screen Guide magazine: A cover showing a black-and-white illustration on a red backdrop, such as the above of Carole Lombard from November 1937.

But the magazine began in a decidedly different fashion, as this cover from August 1936 makes clear:

It was a large-scale magazine, comparable in size to the photo-oriented Life unveiled that fall.

Here's the table of contents:

Inside was a color page of vacation clothes, with Elizabeth Russell modeling an outfit Carole wore in "The Princess Comes Across" (upper right):

The magazine is complete, with some wear. But it's certainly a rarity.

Bids begin at $15, with the auction closing at 10:07 p.m. (Eastern) Thursday. If you'd like to bid or simply find out more, visit https://www.ebay.com/itm/Giant-Size-SCREEN-GUIDE-August-1936-v1-4-Carole-Lombard/392695699225?hash=item5b6e7cd719:g:ricAAOSwWVBeT0mw.

Also, remember tonight, the LA Under The Stars film festival takes place, with my comedy "Stand Tall!" battling several dozen other candidates for best original screenplay. Learn more at https://www.instagram.com/launderthestars/.

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