Carole Lombard and Fred MacMurray had effective screen chemistry; in fact, from mid-1935 on, she would have no other leading man at Paramount (four films together). So it might be understood why the studio thought of them as a sort of team, possibly along the lines of what Lombard's ex, William Powell, was achieving alongside Myrna Loy over at MGM in Culver City.
But Carole -- who personally liked MacMurray -- apparently had different ideas. This picture, Paramount p1202-1397 from fall 1936, may explain things:
OK, not the pic, but the snipe on the back, shown here and in enlarged form:
We're not referring to her wardrobe, but to this property titled "Exclusive." Lombard never made a film by that name...but MacMurray did:
It turns out Lombard declined to make the movie, and a young actress from the University of Washington named Frances Farmer took her role (her only teaming with MacMurray). It's a relatively little-seen newspaper thriller released in August 1937, apparently with some comedic elements but not in the vein of "Libeled Lady," "Love Is News" or that ilk.
Paramount p1202-1397 is an 8" x 10" vintage original from the noted George Smoots collection. It's a glossy single-weight in excellent condition, and is up for auction at eBay.
Bidding begins at $39.99, with the auction slated to close at 9:14 p.m. (Eastern) Sunday. If you'd like to place a bid, visit https://www.ebay.com/itm/CAROLE-LOMBARD-Original-Vintage-1936-PARAMOUNT-PORTRAIT-Photo/143406224245?_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160811114145%26meid%3D9418c69a51394a8fa2cd13252658fede%26pid%3D100667%26rk%3D3%26rkt%3D8%26sd%3D293287283024%26itm%3D143406224245%26pmt%3D0%26noa%3D1%26pg%3D2334524&_trksid=p2334524.c100667.m2042.