Its origin, for one thing. It's from a vintage 8" x 10" negative of Paramount p1202-347, an image I've never come across before. The number indicates it's from late 1932 or early '33.
Note it's the negative that's up for auction...and bidding begins at $146.99. Moreover, you don't have much time to bid -- the auction closes at 11:05 p.m. (Eastern) Thursday.
It's a lovely rarity. Bid, or learn more, at https://www.ebay.com/itm/Carole-Lombard-sexy-and-sleek-VINTAGE-8x10-NEGATIVE/362723150085?hash=item5473fc0905:g:FOgAAOSwXMNdT4YW.