July 24th, 2019

carole lombard 03
  • vp19

'Hollywood,' August 1936: Getting ready for 'Godfrey'



"My Man Godfrey," the landmark screwball comedy that reunited Carole Lombard with ex-husband William Powell, premiered on Sept. 6, 1936; this ad ran in the September 1936 issue of Hollywood magazine. But in the previous month's issue -- which hit newsstands early in July -- Universal's push for the film had begun. Look at this glowing review from "Top Hat":




Truth, Top Hat, truth. But the August '36 issue had other Lombard-related stuff, too:



Here's what that "pictorial biography" looked like:



Additionally, Lombard was among those mentioned in that month's mailbag:



Bette Davis was the cover subject:



There's an ad for Jean Harlow's new film:



And on the back cover, a full-color cigarette ad:



The 66-page fanmag is in good condition. showing some age and browning of pages. Bids begin at $12.50, with the auction set to end at 10:42 a.m. (Eastern) Aug. 3. If you'd like to bid or merely find out more, visit https://www.ebay.com/itm/HOLLYWOOD-mag-8-1936-Bette-Davis-Cover-W-C-Fields-Carole-Lombard-Mae-West/383067276631?hash=item593096c557:g:EX8AAOSwiZtdOG1k.
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