This Carole Lombard portrait on the cover of the November 1935 Hollywood magazine marks one of the first times -- in not the first -- that she had been photographed in what was called "natural color," a still cousin to the three-strip Technicolor process employed in feature films for the first time that year in "Becky Sharp."
A few months later, Photoplay did likewise:
Newspapers of the time didn't have such technology, so if they wanted "color," they had to fake it. Witness this page from Hearst's Los Angeles Examiner on Feb. 16, 1936:
Carole's colorized in the upper left corner, and here's the accompanying caption:
Note it's said her upcoming film is titled "Concertina" (it soon was changed to "The Princess Comes Across"), and screenwriter Robert Riskin is still identified as her romantic interest (one-time co-star Clark Gable took that role at about this time).
Others on the page are Rochelle Hudson, Paula Stone and in the lower right corner Gail Patrick, who'd supported Carole in 1935's "Rumba" and a few months later would do so again at Universal for "My Man Godfrey."
The other side of the page gives us a snapshot at what was playing in LA in early 1936, as well as a Louella Parsons column and a story on stars and low-figure license plates written by the ill-fated Otto Winkler:
The clipping is in good condition. Bidding begins at $10, with the auction closing at 11:08 p.m. (Eastern) Friday.
Interested? Then go to https://www.ebay.com/itm/Feb-16-1936-Los-Angeles-Newspaper-Clipping-Carole-Lombard-Paula-Stone-Movie-Star/401798924725?hash=item5d8d1509b5:g:mWYAAOSw3u5dFtUX.