It's been a while since we've run an entry on Carole Lombard tobacco cards, but they were a key part of Lombard memorabilia, particularly outside North America, and are cherished and sought-after items today. This piece looks at the British company R.J. Lea, and a series it issued in 1935 titled "Girls From The Shows." A total of 48 cards were released, including this of Lombard (with George Raft, from "Rumba"):
The rear featured "biographical" info on her:
OK, the "born in 1909" was a regular "alternative fact" at the time, as Kellyanne Conway might say. But being a Mack Sennett "bathing beauty," then appearing in "A Perfect Crime"? Er, not quite -- that was her film debut, made when she still was Jane Alice Peters.
Other performers in the set include Alice Faye...
...and Fox's Rosemary Ames:
For some reason, Ann Dvorak received two cards, with different poses and info:
See images of the entire set at https://www.listal.com/list/cigarette-cards-girls-shows.
The Lombard card is said to be in excellent condition and measures 1 5/16" x 2 9/16". As of this writing, one bid has been made at eBay, for $2; the auction is scheduled to close at 10:19 p.m. (Eastern) Tuesday.
If you collect tobacco cards and would like to add this one, bid at https://www.ebay.com/itm/CAROLE-LOMBARD-GEORGE-RAFT-R-J-LEA-JRS-girls-from-shows-1935-cig-card/352695304415?_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160811114145%26meid%3D1faf9398fd414d33bda8ed8851ef2498%26pid%3D100667%26rk%3D1%26rkt%3D7%26sd%3D352695304415%26itm%3D352695304415&_trksid=p2045573.c100667.m2042.