I've watched "Virtue" several times, but I don't recall seeing Carole Lombard's reformed streetwalker character Mae imbibing, as she does here. However, we know the photo is associated with that film, probably for promotional purposes, for several reasons:
* There's a Columbia ID in the lower left corner.
* Lombard's at her blondest, tagging this pic from 1932 when "Virtue" -- her first for Harry Cohn's studio -- was made.
* She's wearing the celebrated star sapphire ring given her by then-husband William Powell.
* It's listed on the back, albeit in handwriting.
A wonderfully seductive image, isn't it?
The photo is 8" x 10" with borders trimmed, listed in good+ condition (used, considerable wear, several flaws -- something to be expected from an original pic some 87 years old).
It's up for auction at eBay; one bid has been made, for $229.95. Bidding's set to end at 10:09 p.m. (Eastern) Sunday. Can you beat that bid? If so, then try your hand by visiting https://www.ebay.com/itm/EXQUISITE-PORTRAIT-OF-SEXY-CAROLE-LOMBARD-DRINKING-ALCOHOL-1932-VIRTUE/223513400104?_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160811114145%26meid%3D1b6025530a074c3b95a5e78ad4bff699%26pid%3D100667%26rk%3D1%26rkt%3D8%26sd%3D223513400104%26itm%3D223513400104&_trksid=p2045573.c100667.m2042.
If that's out of your league, but you'd still love to possess a vintage shot from Carole's Columbia tenure, the same seller invites you to investigate this, from her 1933 film "Brief Moment":
Here Lombard portrays a nightclub singer (her vocalizing is dubbed, as it would be on film until 1937's "Swing High, Swing Low"). This image at one time was the property of Culver Pictures:
It's also 8" x 10", in good condition, but bidding on the item begins at a mere $39.99. The auction ends at 10:24 p.m. (Eastern) Sunday. If this is more your speed, check it out at https://www.ebay.com/itm/SEXY-CAROLE-LOMBARD-AS-A-NIGHTCLUB-SINGER-1932-BRIEF-MOMENT-DIED-TOO-YOUNG/223513400103?_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160811114145%26meid%3D1b6025530a074c3b95a5e78ad4bff699%26pid%3D100667%26rk%3D2%26rkt%3D8%26sd%3D223513400104%26itm%3D223513400103&_trksid=p2045573.c100667.m2042.