December 27th, 2014

carole lombard 06
  • vp19

Can this herald find a 'Now And Forever' home?

carole lombard now and forever 29c

"Now And Forever" is one of the few Carole Lombard films where she tends to recede into the cinematic woodwork; while she may be billed second, she's sort of a third wheel, as much of the movie turns on the relationship between con man Gary Cooper and the daughter he finally meets, played by up-and-coming Shirley Temple. But Shirley -- not yet put into the formula that made her the meal ticket for the studio that would become 20th Century-Fox -- has an undeniable charm that makes the film succeed.

Here's a herald from the movie, promoting a three-day run at a theatre in Payette, Idaho in mid-September 1934:

carole lombard now and forever herald 00b
carole lombard now and forever herald 01a
carole lombard now and forever herald 03a
carole lombard now and forever herald 02a

The seller writes "It shows very only minor age/use/wear," adding it has never been folded. If you're into collecting heralds, which as the seller notes are as aesthetically beautiful as full-size classic movie posters and substantially cheaper, this may be for you.

Bidding opens at $17.88, with the auction closing at 4 a.m. (Eastern) Thursday. If you're interested, find out more or place a bid at
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