December 24th, 2014

carole lombard christmas 00
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This ad's a lemon...really

carole lombard 1933 rotogravure large

In 1933, Carole Lombard's career really couldn't be called a lemon, but she was perceived as a second-tier star at best. That's probably not why she was hired to make this ad from the California Fruit Growers Exchange ("Sunkist") promoting fresh lemon juice as a hair rinse:

carole lombard lemon rinse ad 00a

After all, as Lombard says in the ad, "Clean hair is the first essential of beauty."

Sunkist also issued a booklet, "Lemon, the Natural Cosmetic," featuring several Hollywood stars, including Leila Hyams on the cover:

leila hyams lemon the natural cosmetic cover 00a

The Lombard ad, featuring the famed National Recovery Administration's blue eagle and measuring 2 1/2" x 12", is being sold for $9.99 at eBay. If you'd like to "ad" it to your collection, visit

We'll close this entry with season's greetings from Billy Joel, recorded last Thursday at Madison Square Garden, as he performs one of the very best of holiday standards, "Have Yourself A Merry Little Christmas." And please do.

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