December 24th, 2014

carole lombard christmas 00
  • vp19

This ad's a lemon...really

carole lombard 1933 rotogravure large

In 1933, Carole Lombard's career really couldn't be called a lemon, but she was perceived as a second-tier star at best. That's probably not why she was hired to make this ad from the California Fruit Growers Exchange ("Sunkist") promoting fresh lemon juice as a hair rinse:

carole lombard lemon rinse ad 00a

After all, as Lombard says in the ad, "Clean hair is the first essential of beauty."

Sunkist also issued a booklet, "Lemon, the Natural Cosmetic," featuring several Hollywood stars, including Leila Hyams on the cover:

leila hyams lemon the natural cosmetic cover 00a

The Lombard ad, featuring the famed National Recovery Administration's blue eagle and measuring 2 1/2" x 12", is being sold for $9.99 at eBay. If you'd like to "ad" it to your collection, visit http://www.ebay.com/itm/VTG-Carole-Lombard-MOVIE-STAR-Lemon-Hair-Rinse-CALIFORNIA-FRUIT-Hollywood-AD-/351263249808?pt=LH_DefaultDomain_0&hash=item51c8ebd590.

We'll close this entry with season's greetings from Billy Joel, recorded last Thursday at Madison Square Garden, as he performs one of the very best of holiday standards, "Have Yourself A Merry Little Christmas." And please do.

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