For our latest foray into Carole Lombard material in the Media History Digital Library, let's look at Broadcasting magazine, which had a very intriguing brief in its Dec. 15, 1938 issue:
So the original plan by Kellogg's was to build the show around Lombard -- but as we all know regarding Hollywood, it's difficult to get female-oriented projects going. So the concept was changed somewhat to the program we know as "The Circle," where Carole was associated with Ronald Colman, Cary Grant and others.
Broadcasting ran a brief on Jan. 15, 1939:
But "The Circle" turned out to be a disaster, and Carole jumped from the sinking ship, as the magazine reported on March 1: