March 8th, 2014

carole lombard 06
  • vp19

Programming 'Breakfast' in Uruguay

carole lombard love before breakfast 21c preston foster

"Love Before Breakfast," the first of two films Carole Lombard made for Universal in 1936, was a considerable success -- not just in the U.S. and Canada, but among audiences around the world. As proof, here's a copy of a program issued for it by a theater in Montevideo, Uruguay:

carole lombard love before breakfast uruguay program 00b
carole lombard love before breakfast uruguay program 01a
carole lombard love before breakfast uruguay program 02b

"Breakfast" opened here on June 26, 1936 -- and note that the front-page image paired Lombard with Cesar Romero, not with nominal leading man Preston Foster. (Perhaps Romero's ethnicity came into account in this Spanish-speaking country.) There also is an array of tinted photos from the production.

Cine Ariel was a leading Montevideo moviehouse at the time, but by 1941 it had been converted into a theater specializing in newsreels, cartoons and other short subjects:

cine ariel montevideo uruguay 1941a

The program, measuring 6" x 8.5", is in excellent condition, according to the seller. Bids begin at $14.99, with bidding scheduled to end at 1:16 p.m. (Eastern) Friday. (And note that will be Eastern Daylight time; most of you in the U.S. should set your clocks one hour forward tonight.)

If you're a fan of "Love Before Breakfast" or Lombard memorabilia in general, this may be a worthwhile item. Place your bid, or get more information, at
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