October 7th, 2013

carole lombard 01
  • vp19

Heralding 'Made For Each Other'

carole lombard made for each other 44a

"Made For Each Other," Carole Lombard's lone on-screen foray with James Stewart (they would co-star several times on radio), has produced its share of artifacts -- but this is the first time I've seen a herald for this film, and a nice one it is. First, the front:

carole lombard made for each other herald 00a front

Now, the back:

carole lombard made for each other herald 00a back

Judging from when it ran (June 1939, several months after it premiered in the U.S.) and the type font used, I'm guessing this is from a British theater; alas, there's not enough additional information to pinpoint it any further. (A check of http://cinematreasures.org revealed there were about 20 theaters in the UK named "Capitol.")

This indeed is rare, and the asking price is $49. If you're interested or want to find out more, go to http://www.ebay.com/itm/Rare-MADE-FOR-EACH-OTHER-Two-Sided-Color-Flyer-1939-JAMES-STEWART-CAROLE-LOMBARD-/331039016251?pt=LH_DefaultDomain_0&hash=item4d1376853b.
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