May 12th, 2013

carole lombard 07
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A trio of 'newsettes'

carole lombard true confession 09a

A trio of what, you say? Well, think of a souvenir program or herald distributed at movie theaters during the classic era in conjunction with a film being shown, such as "True Confession" (in which Carole Lombard is shown above with Una Merkel) or two of Carole's other movies making the rounds in early 1938. In addition to listings, there are also two pages of assorted movie news.

That's the apparent definition of a "newsette" -- and three of them now are available via eBay. All are from the RKO Park theater in Rockaway Park in southeastern Queens, N.Y. First, the "newsette" for "True Confession," which played the Park in early February:

carole lombard true confession rko newsette 00a
carole lombard true confession rko newsette 02a
carole lombard true confession rko newsette 01a

Later that month, the Technicolor comedy "Nothing Sacred" stopped for a few days:

carole lombard nothing sacred rko newsette 00a
carole lombard nothing sacred rko newsette 02a
carole lombard nothing sacred rko newsette 01a

Carole was riding high, but in April the Park hosted the lackluster "Fools For Scandal" and she was knocked down a peg:

carole lombard fools for scandal rko newsette 00a
carole lombard fools for scandal rko newsette 02a
carole lombard fools for scandal rko newsette 01a

Note that while the theater was part of the RKO chain, none of the Lombard films shown were from that studio.

All three are available via eBay's "buy it now" option; the one from "Nothing Sacred" goes for $12, the other two for $10. For the "Nothing Sacred" newsette, visit http://www.ebay.com/itm/RKO-NEWSETTE-1938-MOVIE-NEWSLETTER-CAROLE-LOMBARD-FREDERICK-MARCH-/300903258757?pt=LH_DefaultDomain_0&hash=item460f3b5a85. For "True Confession," go to http://www.ebay.com/itm/RKO-NEWSETTE-1938-MOVIE-NEWSLETTER-CAROLE-LOMBARD-FRANCIS-FARMER-/300903263917?pt=LH_DefaultDomain_0&hash=item460f3b6ead. The "Fools For Scandal" newsette can be found at http://www.ebay.com/itm/RKO-NEWSETTE-1938-MOVIE-NEWSLETTER-CAROLE-LOMBARD-/300903190625?pt=LH_DefaultDomain_0&hash=item460f3a5061.

For newsettes from other films of the time -- including those starring William Powell, Myrna Loy, Alice Faye, Bette Davis, Cary Grant, Edward G. Robinson, James Cagney and Katharine Hepburn -- visit http://www.ebay.com/sch/grandny/m.html?item=300903190625&pt=LH_DefaultDomain_0&hash=item460f3a5061&rt=nc&_trksid=p2047675.l2562.
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