October 25th, 2012

carole lombard 04
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Milk it, Carole

carole lombard shadoplay september 1933b

We've previously discussed Shadoplay, the short-lived sibling of the more successful Photoplay (http://carole-and-co.livejournal.com/484371.html). Its September 1933 issue is now being auctioned at eBay, and while we've seen the cover before (exquisitely painted by Earl Christy), a look inside features another Carole Lombard item, specifically an ad:

carole lombard shadoplay sept 1933 borden ad large

It's for Borden's Malted Milk, a tie-in with her latest film, "Brief Moment," and Carole and co-star Gene Raymond are shown having a "Hollywood lunch" -- a Borden's, accompanying a sandwich. Interesting, since much of "Brief Moment" revolves around Raymond's character consuming something significantly stronger than malted milk.

There's lots of other vintage Hollywood stuff inside, too. The cover shows "Hollywood's Most Dangerous Lover," and we find out it's...

carole lombard shadoplay sept 1933 gary cooper large

...Gary Cooper, shown with Fay Wray. Other highlights include two-page spreads on "Footlight Parade"...

carole lombard shadoplay sept 1933 footlight parade large

..."Little Women"...

carole lombard shadoplay sept 1933 katharine hepburn large

...and a photo feature, "These Women Would Be Lovely Anywhere," including the likes of Jean Harlow, Ginger Rogers, Colleen Moore and newcomer Margaret Sullavan:

carole lombard shadoplay sept 1933 women lovely anywhere large

And, of course, there are movie ads as well, such as this one for the recently re-circulated "Night Flight"...

carole lombard shadoplay sept 1933 table of contents large

...or this ad for "The Song Of Songs," where Marlene Dietrich somewhat resembles another MD -- Marion Davies:

carole lombard shadoplay sept 1933 marlene dietrich ad larger

The magazine, measuring 8 1/2" x 11 1/2", is listed in fair condition (both covers are torn loose), which explains why its opening bid is a mere $2.99; bids end at 1:34 p.m. (Eastern) Monday. You can find out more -- and see some additional sample pages -- by visiting http://www.ebay.com/itm/Sep-1933-Shadoplay-Magazine-Earl-Christy-Carole-Lombard-Cover-K-Hepburn-/160907056355?pt=LH_DefaultDomain_0&hash=item2576ced4e3.
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