November 15th, 2009

carole lombard 07
  • vp19

'Swing High, Swing Low' in the lobby

"Swing High, Swing Low" was probably Carole Lombard's biggest hit at Paramount -- in fact, it was the studio's top money-maker for all of 1937. The irony is that no pristine print of it apparently survives (

But while we search for a first-rate print of "Swing High, Swing Low," a rare artifact from the film is now being made available. Here's something advertised as a "lobby card," but it's not your run-of-the-mill variety:

"Nice," you may say, "but what makes it special?"

Well, I'll tell you:

* Size -- it's 14" x 17", by lobby card standards downright Brobdingnagian.

* Finish -- This isn't cardboard or photo stock, but a linen surface. Pretty exquisite.

* Artwork -- Adding "color" to this black-and-white still provides it a new dimension.

I have no idea how many of these Paramount had made -- probably not very many, and I'm guessing most were ordered by big-city first-run houses rather than neighborhood theaters. It's considered in good+/very good condition, with some minor wear but still in fine shape for something more than72 years old.

Given all that it has going for it, it's no surprise that the seller is starting bidding at $149.99. As I write this, no one has yet placed a bid, and bidding closes at just after 8:15 p.m. (Eastern) on Tuesday. You can learn ore, or bid if you like, by going to

And if a 35mm print of "Swing High, Swing Low" is ever found, perhaps we can borrow this for the lobby of the theater that will be showing it.
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