September 16th, 2008

carole lombard 02
  • vp19

Covering Carole, early on

For much of the 1930s and a bit of the 1940s, Carole Lombard's image could often be seen at newsstands on the cover of magazines. But her first color appearance on a magazine cover actually came near the end of the 1920s...although most of us "gringos" never saw it.

That's because it was the magazine Cinelandia, "Publicada en Hollywood" (published in Hollywood), but in the Spanish language for Latin American countries and for Hispanic enclaves in America. Nevertheless, it certainly had to be a thrill for Lombard, who had just turned 21, was still relatively unknown and was about to be released from her contract at Pathe (thank you, Constance Bennett).

Here's the cover:



Not the greatest portrait of Lombard, but far from the worst.

Lombard would appear on the Cinelandia cover at least two other times -- by herself in July 1936, and with James Stewart in April 1939 in conjunction with their recently released "Made For Each Other."

A number of other stars appear in the magazine, reflecting the hectic transition the industry was still making from silent to sound. Lombard has a full-page portrait, but so do Al Jolson, Charles Farrell, Bebe Daniels (who had been on the cover the previous month, due largely to her starring in the early musical "Rio Rita"), H.B. Warner, Carlotta King, Gary Cooper, Patsy Ruth Miller, Anita Page, Olga Baclanova and Jeanette Loff. There's even a smaller portrait of Monte Blue, who was the star of the first film Lombard made (as Jane Peters in 1921), the now-lost "A Perfect Crime."

If you're interested, go to http://cgi.ebay.com/Carole-Lombard-vintage-movie-magazine-rare_W0QQitemZ170262598221QQcmdZViewItem?hash=item170262598221&_trkparms=39%3A1%7C66%3A2%7C65%3A1%7C240%3A1318&_trksid=p3286.c0.m14#ebayphotohosting. Bidding goes until just after 5:30 p.m. (Eastern) on Saturday, and begins at $24.99.
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