Movie fan magazines were plentiful during the 1930s. Newsstands, such as this one at 32nd Street and Third Avenue in Manhattan, were stacked to the gills with them. Millions wanted to read about the latest films from Hollywood -- and the people who were appearing in them. And so many, many titles sprang up, including quite a few that casual collectors or movie historians have never heard of.
One of them was the oddly named Shadoplay, which existed for a few years in the mid-1930s. A table of contents from one of the issues promotes a contest in an upcoming issue of Photoplay, so one guesses they were from the same publisher, and may also explain the publication's name. I'm not sure how Shadoplay differed editorially from its older, larger, more prestigious sister. But I do know Carole Lombard made its cover at least once, though she had to share space with a co-star.
I'm referring to George Raft, who when this issue came out (April 1935) was appearing with Lombard in "Rumba":
There's no specific Lombard story inside (though there are two on Greta Garbo), but Carole is mentioned (dating screenwriter Robert Riskin) in an article about the Trocadero, "Hollywood's hottest night spot" and "the Movie City's answer to New Yorkers' jibes."
The previous August, Carole could be spotted inside in a photo with her "Now And Forever" co-star (Gary Cooper, that is, not Shirley Temple):
The good news is that both magazines are currently available through eBay. The one with Carole on the cover is at http://cgi.ebay.com/Shadoplay-Movie-Magazine-Carole-Lombard-Cover-1935_W0QQitemZ270325637688QQcmdZViewItemQQptZMagazines?hash=item270325637688&_trksid=p3286.c0.m14&_trkparms=66%3A4%7C65%3A1%7C39%3A1%7C240%3A1318. Bidding lasts through just before 6:15 p.m. (Eastern) on Tuesday. Currently, there are two bids, with the current high bid at $9.50.
For the August 1934 issue, with Franchot Tone and Fay Wray (who would marry Riskin in the 1940s) on the cover, go to http://cgi.ebay.com/Shadoplay-aug34-Gary-Cooper-Lupe-Velez-Sylvia-Sidney_W0QQitemZ350150136916QQcmdZViewItemQQptZMagazines?hash=item350150136916&_trksid=p3286.c0.m14&_trkparms=72%3A1205|66%3A2|65%3A12|39%3A1|240%3A1318|301%3A1|293%3A1|294%3A50. Bidding there lasts a bit longer, through 11:55 p.m. (Eastern) on Tuesday. Bidding begins at $9.99; no bids have yet been placed.