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'Screen Play,' September 1936: To the 'magazine of romance'



Screen Play, which placed Carole Lombard on its February 1935 cover (https://carole-and-co.livejournal.com/690603.html), remains one of the few Hollywood fan magazines from the Golden Age not to be collected and digitized by the Media History Digital Library.

To be fair, it wasn't a top-tier fanmag, nor did it publish for very long (under varied titles from 1925 to 1937, when it was merged into the similarly-named Screen Book). Still, it would be nice to have it more readily available, as its September 1936 issue makes evident.

Joan Bennett, not Carole, graces the cover:



But inside, there's lots and lots of Lombard. By now, Screen Play marketed itself as the "magazine of romance," believing that might be a distinctive niche on the crowded fanmag newsstand, and that slogan appears on its table of contents page:



And why shouldn't Carole get plenty of "Screen" Play? That month, her screwball supreme, "My Man Godfrey," was to hit theaters, and Universal ran an ad for it:



Note the facing page, where a brief titled "Take It" or "Leave It" mused whether Carole (now publicly linked with Clark Gable) and co-star/ex William Powell (likewise linked with Jean Harlow) still remained a semblance of being "that way" towards each other. A more detailed account could be found later in the issue:



Unfortunately, the article, "Can Love Change Its Spots?", isn't here in full (we weren't furnished the jump), and I'm guessing writer Carol Craig doesn't quote either Lombard or Powell (if so, we'd surely have already seen it). But apparently, what we learn is that Carole and Bill are friends more than lovers...something we know some 84 years later.

We see Lombard with her new squeeze later in the issue, as she and Gable are shown on its "Love In Bloom" page:



There's plenty more in the mag for fans of classic Hollywood. Witness:








Robert Taylor, Fred MacMurray, Fredric March, Claudette Colbert, Olivia de Havilland (still with us!), Myrna Loy, Henry Fonda, Loretta Young (in "Ramona"), Jean Harlow...plus a feature on the great character actor Walter Connolly, too.

Want this issue? You have two ways to get it, since two copies -- both complete -- are available. One is in good to very good condition; bids for it begin at $9.99, with the auction closing at 12:01 a.m. (Eastern) Friday. Find out more at https://www.ebay.com/itm/SCREEN-PLAY-Sept-1936-JOAN-BENNETT-Jean-Harlow-Carole-Lombard-Robert-Taylor-Loy/373016786324?_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160811114145%26meid%3Da3d60dd28b144f85b258e72af2cf7f8e%26pid%3D100667%26rk%3D2%26rkt%3D8%26mehot%3Dnone%26sd%3D332540840301%26itm%3D373016786324%26pmt%3D0%26noa%3D1%26pg%3D2334524&_trksid=p2334524.c100667.m2042.

As for the other, it's in good condition and you can "buy it now" for $16.99. All the info is at https://www.ebay.com/itm/Screen-Play-Magazine-September-1936-Joan-Bennett-Cover-Nice-See/332540840301?_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160811114145%26meid%3Da3d60dd28b144f85b258e72af2cf7f8e%26pid%3D100667%26rk%3D1%26rkt%3D8%26mehot%3Dnone%26sd%3D332540840301%26itm%3D332540840301%26pmt%3D0%26noa%3D1%26pg%3D2334524&_trksid=p2334524.c100667.m2042.

One of the articles is "Confessions Of Jean Harlow's Hairdresser!" And since nearly all barber shops and beauticians now are closed as "non-essential" businesses, many of us are getting a bit, well, shaggy. (Not the best look to present in online chats.) But veteran actress Mimi Kennedy is here to help.

Kennedy, who portrays the wise Marjorie on my favorite sitcom, "Mom" (its earlier-than-expected season 7 finale airs next Thursday on CBS), got together online with Cindy Costello, a professional hair stylist who works on the show. They discuss hair care at home in a fun five-minute chat. Enjoy!

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