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carole lombard 03

'Screen Book,' January 1937: Finally, full 'Projections'

Posted by vp19 on 2015.10.14 at 16:21
Current mood: relievedrelieved


Carole Lombard was riding high in early December 1936 when Silver Screen's January 1937 issue hit newsstands. "My Man Godfrey" was a huge hit with both theatergoers and critics, Lombard was among the highest-paid actresses in the industry and she was frequently seen in public with Clark Gable. Not a bad life.

Not only was Carole on the cover, but she was profiled inside by one of her favorite fan magazine writers, Elizabeth Wilson, in its "Projections" feature. Unfortunately, until now we've never run this in full, because when this issue was auctioned or on sale at eBay, only the first two pages were displayed. Now, thanks to the Media History Digital Library, that issue of Silver Screen has been uploaded, so we finally can show the other two pages as well.

Let's go:






Reading it in full adds a dimension to this story, doesn't it? I particularly like the anecdote about when Carole and friend Madalynne Fields journeyed east in 1935.

As you would expect, there are several movie ads in this issue, beginning with MGM's blue-toned Clark Gable-Joan Crawford collaboration, "Love On The Run":



Gary Cooper and Jean Arthur, who had starred in 1936 in Frank Capra's "Mr. Deeds Goes to Town" at Columbia, reunited at Paramount for Cecil B. DeMille's "The Plainsman":



Warners goes back to its "Gold Diggers" series, this the 1937 version, starring Dick Powell and Joan Blondell:



Universal hyped Doris Nolan as its star to be in "Top of the Town." Since you're probably saying, "Doris who?", you know how well that turned out:



Twentieth Century-Fox hyped an array of pictures from Darryl F. Zanuck:



And while this isn't an ad, it makes for fascinating reading as Silver Screen polls its readers, offering a star calendar (with either Kay Francis, Ginger Rogers or Robert Taylor) in return:



You can buy this issue straight up for $39 or make a bid beginning at $30, in which case the auction ends at 4:23 p.m. (Eastern) a week from Saturday. Find out more http://www.ebay.com/itm/Silver-Screen-1-37-Carole-Lombard-cover-Crosby-Boyer-/141801710529?hash=item21040a63c1.

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